HP Get Real Launch Campaign
With the rise of digital technology, printing has become obsolete. But there’s a bigger problem: technology has caused us all to lose touch with what’s real in our lives.
We pitched and won HP’s business by creating a campaign asking people to question their reliance on technology, then encouraged people to ‘get real’ with the help of HP printers.
2020 SF ADDYs / Silver / Integrated Advertising Campaign
We put our campaign manifesto in the Sunday centerfold of the New York Times.
Social
Online Videos
CW: Sydney Lindsey
AD: Jelena Kolomejac
ACDs: Daniel Righi & Kurt Mills
CD: Will Elliott
Agency: Goodby, Silverstein & Partners