HP Get Real Launch Campaign

With the rise of digital technology, printing has become obsolete. But there’s a bigger problem: technology has caused us all to lose touch with what’s real in our lives.

We pitched and won HP’s business by creating a campaign asking people to question their reliance on technology, then encouraged people to ‘get real’ with the help of HP printers.

2020 SF ADDYs / Silver / Integrated Advertising Campaign

We put our campaign manifesto in the Sunday centerfold of the New York Times.

Social

Online Videos

CW: Sydney Lindsey

AD: Jelena Kolomejac

ACDs: Daniel Righi & Kurt Mills

CD: Will Elliott

Agency: Goodby, Silverstein & Partners