THE ONE SHOP

For the launch of Uber One for Students, we wanted to tell college students about all of the sweet perks and freebies that come with being a member.

And if I remember one thing about being a college student, it’s that free stuff and fun photo moments are worth more than an Ivy League tuition.

So we made just that: a colorful, interactive, members-only bodega-style activation that popped up at 12 universities across the U.S., complete with lots and lots of free stuff for students.

Featured in BizBash and The Columbus Dispatch (which made my Columbus, Ohio-dwelling family very excited)

The One Shop at the University of Texas at Austin

We even got a visit from influencer and UT Austin alum Connor Wood (@fibula).

Below is a look behind-the-curtain at the design and render process for the activation.

campus drops

We also created exclusive branded Uber One swag for Greek organizations across our 12 universities, as well as branded on-campus popsicle carts.

Activation Agency: Invisible North

In-House Creative Lead: Sydney Lindsey

CD: École Weinstein

Designer: Michael Schnepf

Marketing Lead: Liv Coe

Marketing Managers: Jaime Jones, Ana Lazaref, Leah Levine